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Who am I ?

מי אני
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I am Roi Jablucnik with a master's degree in social psychology and a graduate of the Department of Sport Psychology and Performance Improvement at Reichman University (IDC) in Herzliya.

During my military service as a commander I was quite exposed to cases of fighters who in real time performed necessary actions less effectively and made the less good decision due to certain barriers. When I entered the world of sports as a trainer and coach I was exposed to similar cases and realized that these are mental and cognitive performance barriers that appear mostly in stressful situations. I decided to turn to the field of psychology that deals with precisely these issues - the psychology of sports that provides a research-based answer to psychological effects on physiological performance.

Today I accompany professional athletes, youth, coaches, teams and military units to improve performance and make decisions under pressure.  

Nice to meet you

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